Have you heard of embossed or debossed products? Embossing and debossing are a couple of methods used in printing images onto leather, paper, or vinyl products. This article talks about the differences between the two printing techniques.
What is Embossing?
Embossing involves pressing an image onto a material and causing that image to be raised. First, a template of the image is made from a metal die as well as a counter-die that is made from either magnesium, copper, or brass. Magnesium is the weakest metal among the three and is therefore used for simple, one-time printing. Copper, meanwhile, can be used for several impressions but is not as effective as brass for multi-level printing. Brass, although more expensive than copper, is stronger and can be used repeatedly for a long time.
Secondly, the material is placed between the metal die and the counter die. Using a heat press, the image is imprinted onto the leather, paper, or vinyl material. The final product is a smooth, raised image that is an exact copy of the original. If no ink is used, the process is called “blind embossing.” On the other hand, if you add colored ink into the process, this may be referred to as “color register embossed printing.”
What is Debossing?
In contrast, debossing is the opposite of embossing. In debossing, the resulting image is not raised — rather, it is pushed down onto the material. The process is still quite similar to debossing, in that magnesium, copper, and brass dies are also used. However, instead of raising the design area itself (as in embossing), debossing entails raising the material “around” the design.
Just like embossing, debossing involves several different methods — either screen printing or foil stamping. In screen printing, the image is printed first onto the material, and then the outline of the image is “debossed” using a die. Meanwhile, in foil stamping, a special die is used in both transferring the foil to the material and debossing the area.
Compared to embossing, debossing is actually a less complicated process. When it is combined together with silk-screen printing, the final product is a detailed and colorful image.
Embossed and Debossed Products as Gifts
Both embossing and debossing result in elegant and permanent designs that can be imprinted onto various products. If you are thinking about the perfect gift for your family, friends, or colleagues, consider giving them leather journals or notebooks imprinted with their favorite designs!
Some people say that giving away items is the oldest form of promoting or advertising. It is not uncommon to see people queue up for a free scoop of a new brand of ice cream, or a free sample of the latest perfumed fabric conditioner.
Perhaps it is the opportunity of getting something for absolutely free that attracts the customer. Of course, the idea of trying out a new product first before buying it is also alluring. In any case, everybody loves a freebie — and if they like it — then most likely they will also be willing to spend money for it the next time!
It is not enough to give away just about any promotional item, however; it has to be something that is unique, useful, and, memorable.
1. Promotional items should be unique.
Remember the last time you received a simple, plain-colored mug as a gift? If not, then it is probably sitting comfortably in the drawer with other simple, plain-colored mugs. Now, how about the self-stirring mug? Or the mug that changes color when a hot drink is poured into it? These are the ones you are probably using right now. Why? They are interesting and unique. That is how a promotional item should be — different from all the other items.
2. Promotional items should be useful.
A ceramic flower pot is certainly pretty to look at, especially when placed on top of a shelf in the living room. After a while, however, it moves to the back of the shelf, replaced by newer, prettier knick-knacks. In other words, it loses its value. In contrast, a mini electric fan may look ordinary, but it is definitely useful. On a hot summer day, it will be busy whirring away, providing much needed relief to whoever is holding it. A promotional item should be just like that electric fan — timely, convenient, and most importantly — useful.
3. Promotional items should be memorable.
Aside from being unique and useful, a promotional item should be memorable. One way to do this is by customizing or personalizing them. This does not necessarily mean putting individual names on every single item. It could mean something as simple as producing a different color item for boys and girls, or printing varying messages that people can choose from. A good example is Toblerone’s triangular boxes with special “messages” as well as Coke’s “personalized” bottles and cans with different names. The fact is, people love seeing their own names on a product, as it gives them a sense of ownership and individuality.
The next time you plan to give away promotional items, you need to ask yourself: Is it unique? Is it useful? Is it memorable? Once you are able to incorporate all three characteristics into your product, then you can promote it more effectively!